Become a rainmaker by embracing sales techniques
“I’m so excited to embark on a career in sales,” said no attorney. Ever.The truth is, whether you like it or not, you are in sales. You may perform legal services in exchange for a fee, but to perform...
View ArticleReversing the zero-sum paradigm in client relationships
As a consultant, I attend several conferences each year to stay in touch with current clients, build relationships with new clients and keep up with industry trends and changes. I am always interested...
View ArticleThe power of SlideShare: 6 features to enhance your legal marketing
The best lesson I have learned when it comes to the saying “content is king” is to find creative ways to repurpose content that already exists.Twitter Headline: The power of #SlideShare: 6 features to...
View ArticleStrategic media relations planning: WSJ or local bar journal?
“So when will you get us in the Wall Street Journal?” a client asked me recently. Interesting question, and one that every client asks at least once. I hesitated – should I reply honestly that I had...
View ArticleBrand survival starts with the ears – we must listen!
There is definitely power in numbers. When you combine loyal brand following and mass communication, you get an “army” so big and powerful that they control your brand and dictate your brand...
View ArticleIntentional business development requires a solid plan
Most attorneys don’t have solid plans for business development. In fact, they would rather not think about such planning, or engage in it at all. Most enjoy the mechanics of practicing law, just not...
View ArticleCrowdsourcing: how it can help your content marketing strategy
In the immediate aftermath of the Boston Marathon bombings, the FBI (atypically) requested help from the public in gathering evidence to find the perpetrators.Twitter Headline: Crowdsourcing: how it...
View ArticleDemystifying law firm SEO: Understanding the role of keyword analysis
With 2.4 billion Internet users worldwide, it’s difficult to ignore the power of online marketing. Your law firm’s website may not be your firm’s number-one business development tool, but most...
View ArticleHow emotion can play a powerful role in social media
As a law firm marketer, I watch as law firms slowly start dipping their toes into the social media waters. Many are still trying to figure out how social media fits into their overall marketing...
View ArticleWhy you need to shorten your law firm name
My name was given to me by my parents the day I was born. In social settings, when I meet people for the first time, I introduce myself by my first and last name. It identifies me as a unique...
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